The “What can you afford?” campaign for VISA & Home Credit Bank is a dynamic and empowering project designed to showcase the unique benefits of the bank’s cards. The campaign emphasizes the freedom and possibilities these financial products provide, inspiring customers to make the most of their everyday purchases and financial decisions.

Creative Development:
For the VISA & Home Credit Bank campaign, we developed a creative concept centered around the idea of empowering consumers to “allow yourself more.” The tagline, “What can you afford?”, became the foundation of the campaign, highlighting the diverse benefits of the bank’s cards. Our team crafted a narrative that resonates with modern achievers, showcasing relatable scenarios where the cards simplify finances and enhance daily life.

Production and Execution:
For the VISA & Home Credit Bank campaign, we managed the entire production process, from pre-production planning to the final edit. Our team focused on creating a dynamic and engaging commercial that effectively communicates the benefits of the bank’s cards. The shoot was meticulously planned to highlight real-life scenarios where the cards provide unique advantages, such as cashback, installment payments, and favorable exchange rates.

Photoshoot for POSM:
As part of the VISA & Home Credit Bank campaign, we conducted a professional photoshoot to develop visually engaging content for POSM.