Garnier | Color Naturals

Countries: Kazakhstan, Uzbekistan, Azerbaijan
Agency: Publicis Aitys Advertising
Production: tvlab
Service production: HUTKO Production Boutique
Production of six commercial videos localized for three countries: Kazakhstan, Uzbekistan,
and Azerbaijan, optimized for TV and digital platforms in horizontal and vertical formats.
Additionally, we conducted a photoshoot for Out Of Home (OOH) advertising campaigns.
TV | OLV | OOH
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SERVICE PRODUCTION
Garnier | Color Naturals
We worked on creating a commercial for Garnier Color Naturals, targeting the markets of Kazakhstan, Uzbekistan, and Azerbaijan. The advertisements for Kazakhstan and Uzbekistan featured well-known local celebrities: Saltanat Bakayeva (Kazakhstan) and Sitora Farmonova (Uzbekistan), adding significant appeal and relevance to the target audiences.

Services Provided:

  • Location Scouting: We focused on finding a studio that was seldom used, allowing our production designer to transform it according to our needs. We also aimed to create the most comfortable environment for the crew, client, agency, and the invited celebrities.
  • Equipment Rental: Understanding the importance of capturing high-quality images of skin and hair, we chose to shoot with the Sony Venice camera, which was perfectly suited for this purpose.
  • Team Assembly: We gathered a team of top specialists, including camera operators, production designers, makeup artists, costume designers, the best craft service, DIT, and many other professionals who ensured a high production level.
  • Logistical Support: We coordinated all transportation and logistics for the director, client, and agency to ensure smooth operations throughout the project.



Kazakhstan | Saltanat Bakayeva | Getting everything at once!
Director: Kateryna Mingazirova
Kazakhstan | That's not a problem with Garnier Color Naturals!
Director: Kateryna Mingazirova
Uzbekistan | Sitora Farmonova | Getting everything at once!
Director: Kateryna Mingazirova
Uzbekistan | That's not a problem with Garnier Color Naturals!
Director: Kateryna Mingazirova
Azerbaijan | Getting everything at once!
Director: Kateryna Mingazirova
Azerbaijan | That's not a problem with Garnier Color Naturals!
Director: Kateryna Mingazirova
CREDITS
Client: Garnier CIS (L'Oréal Groupe)
Production Company: tvlab
Executive Producers: Oleksandr Khmyrov, Yana Teranis
Director: Kateryna Mingazirova
DP: Yerkebulan Kuanyshbaev
Service Production: HUTKO Production Boutique
Producer: Denis Yanchukov
Production Coordinator: Chiara Niyazova
1AD: Mariya Roshina (Gayevskaya)
Gaffer: Dima Li
Best Boy: Sultan Kakimbekov
1AC: Yan Polianchuk
2AC: Constantine Choi
Hair: Nata Braslavich
MUA: Alena Nechayeva
Style: Anna Kucherova, Nastya Shmikova
Production Designer: Yuki Kravchenko
Art Deparment: Miho Lazarev, Adlet Mynbayev, Zhanibek Ermunambet, Mikhail Lazarev, Sergey Zinchenko
Photographer: Mark Kinyakhin
DIT & Playback: Eldar Jabrailov, Grigoriy Klimenko
BTS: Ilias Akebek, Ruslan Ziganshin, Yuliya Semenova
Celebrities: Saltanat Bakayeva, Sitora Farmonova
Casting Agency: Cast.kz
Equipment Rental: Cinerental Kazakhstan
Catering: Production Service Catering
Production Support: West Administration, Yermukhan Zaidulliyev, Taimas Salimgereyev
Post-Production Producer: Alex Troshchylo
Producer Assistant: Diana Ovodvaluk
Edit: Dima Pustovarov
Color Grading: Olha Kriukova
VFX: Max Arsenyuk
Motion Design: Alex Troshchylo, Alina Holuzhenko
Sound Studio: InVibeMe Sound
Behind the scenes
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