The "What can you afford?" campaign for Home Credit Bank is a vibrant and engaging project aimed at inspiring individuals to explore and realize their personal financial aspirations. This campaign highlights the possibilities and freedoms that financial products bank can offer to its customers.

Creative Development:
Our team was responsible for developing the creative concept of the campaign. The core idea revolves around encouraging people to think about what they truly desire and how Home Credit Bank can help them achieve those goals. The campaign asks the thought-provoking question "What can you afford?".

Production and Execution:
We handled the complete production of the campaign video, ensuring that every element from scripting to final editing was meticulously crafted to convey the campaign's message effectively. The video showcases various scenarios where individuals are empowered to fulfill their dreams, thanks to the financial services provided by Home Credit Bank.

Photoshoot for POSM:
In addition to the video production, we organized and executed a professional photoshoot to create captivating images for POSM. These visuals are designed to attract attention and reinforce the campaign's message across all customer touchpoints within the bank's branches and digital platforms.